Privacy Policy
Effective date: August 17, 2020
Last updated: August 17, 2020
Tough Alliance respects your privacy and is committed to handling personal information responsibly.
This Privacy Policy explains how Tough Alliance collects, uses, communicates, retains, and protects personal information when you visit toughalliance.com, contact us, submit a proposal request, communicate with us about a project, or otherwise interact with our business.
1. Who We Are
Tough Alliance provides professional photography, video production, and related creative production services for brands, agencies, exhibitors, event producers, and corporate teams.
For the purposes of this Privacy Policy, “Tough Alliance,” “we,” “us,” and “our” refer to Tough Alliance.
2. Personal Information We Collect
The personal information we collect depends on how you interact with us.
Contact Information
We may collect information such as:
First and last name
Email address
Telephone number
Company or organization
Job title or professional role
Company website
Event & Project Information
When you request a proposal or discuss a production with us, we may collect information such as:
Event or project name
Event type
Event date
Venue
City or location
Coverage requirements
Photography requirements
Video requirements
Expected deliverables
Production budget or budget range
Delivery requirements
Project objectives
Marketing or content-use requirements
Other information you choose to provide
Communications
We may retain information contained in communications with you, including:
Emails
Contact-form submissions
Proposal requests
Telephone communications
Project correspondence
Feedback
Questions and support requests
Client & Business Information
If you become a client, we may also collect information reasonably required to administer the business relationship, such as:
Billing information
Company information
Contract information
Invoicing records
Payment records
Production contacts
Scheduling information
Project documentation
We do not ask you to submit full payment-card information through our general contact or proposal forms.
Production-Related Information
In connection with photography or video productions, we may receive or handle information relating to people participating in an event or production.
Depending on the project, this may include names, professional roles, schedules, interview information, images, likenesses, voices, or other production-related information.
Project-specific rights, permissions, licensing, and usage may also be governed by the applicable client agreement, release, event authorization, or other production documentation.
Website & Technical Information
When you visit our website, the website and our technology providers may automatically receive information such as:
IP address
Browser type
Device information
Network information
Pages visited
Referring pages or websites
Date and time of visits
Website interactions
Cookie and similar technology data
Our website is hosted by Squarespace, which processes certain website and visitor information in order to operate, secure, maintain, and provide the website and related services.
3. How We Collect Personal Information
We may collect personal information:
Directly from you
Through our contact forms
Through our Request a Proposal form
By email
By telephone
During project planning
Through contracts and production documentation
Through our website
Through cookies and similar technologies
Through Squarespace and other technology providers
From a company, agency, event organizer, client, or production partner where they are authorized to provide the information
Through other lawful business communications
We aim to collect only information reasonably necessary for the identified business or production purpose.
4. Why We Use Personal Information
We may use personal information to:
Respond to inquiries
Prepare proposals and estimates
Determine project availability
Plan photography and video productions
Communicate with clients and production partners
Schedule events and productions
Deliver contracted services
Prepare and deliver photography, video, and other content
Manage client relationships
Process invoices and business records
Provide customer service
Maintain project and business documentation
Operate and improve our website
Understand website traffic and performance
Maintain website and information security
Prevent fraud, abuse, or unauthorized activity
Respond to legal or regulatory requirements
Exercise or defend legal rights
Meet accounting, tax, insurance, or record-keeping obligations
Carry out other purposes disclosed to you when information is collected
Where consent is required for a particular use or communication, we will seek that consent as required by applicable law.
5. Cookies & Website Analytics
Our website uses cookies and similar technologies.
Some cookies are necessary for the website to operate properly. These may support functions such as website security, navigation, form functionality, and other essential Squarespace features.
We may also use analytics or performance technologies to understand how visitors interact with the website.
Depending on the technologies enabled on the website, these tools may collect information about:
Website visits
Traffic sources
Pages viewed
Browser and device information
Website interactions
Referring websites
General website performance
Where required by applicable law, non-essential cookies or similar technologies that require consent will be subject to the consent choices made available through the website.
You may also be able to control cookies through your browser settings. Disabling certain cookies may affect some website functionality.
6. Squarespace
Tough Alliance uses Squarespace to host and operate this website.
Squarespace may process information necessary to provide website hosting, forms, analytics, security, technical infrastructure, and other website functionality.
Information submitted through Squarespace forms may be processed through Squarespace systems before being delivered to Tough Alliance.
Squarespace may also collect certain technical information about website visitors for its own platform-security and operational purposes.
7. Who May Have Access to Personal Information
Access to personal information is limited to people and service providers who reasonably require the information for legitimate business or production purposes.
Depending on the circumstances, these may include:
Tough Alliance personnel
Authorized photographers, videographers, producers, editors, or production contractors
Website and hosting providers such as Squarespace
Email and communications providers
Cloud-storage providers
File-delivery platforms
Accounting and invoicing providers
Professional advisers
Legal counsel
Insurance providers
Technology and security providers
Analytics providers, where enabled
Other production or service providers required to complete a project
We expect service providers handling personal information on our behalf to use the information only for the purposes for which access is provided and to protect it appropriately.
8. When We May Communicate Personal Information
We may communicate personal information when reasonably necessary to:
Provide requested services
Respond to an inquiry
Prepare or administer a project
Coordinate a production
Deliver photography or video content
Operate our website
Use service providers acting on our behalf
Complete accounting, invoicing, insurance, or administrative functions
Protect Tough Alliance, our clients, or others from fraud, security threats, or unlawful activity
Comply with a legal obligation, court order, regulatory requirement, or lawful request
Establish, exercise, or defend legal rights
Carry out another purpose authorized or required by applicable law
Tough Alliance does not sell or rent personal information.
9. Information Processed Outside Québec
Some of the technology and service providers used by Tough Alliance may operate, process information, or maintain infrastructure outside Québec or outside Canada.
As a result, personal information may be processed or stored in another province, the United States, or another jurisdiction.
Information processed in another jurisdiction may be subject to the laws of that jurisdiction and may be accessible to courts, law-enforcement authorities, regulators, or other authorities where legally permitted.
Tough Alliance takes applicable privacy requirements into consideration when using service providers that may process personal information outside Québec.
10. Retention & Destruction
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as otherwise required or permitted by law.
Retention periods may depend on factors such as:
Whether an inquiry becomes a project
The nature of the client relationship
Contractual requirements
Production requirements
Accounting and tax obligations
Insurance requirements
Potential disputes or legal claims
Record-keeping requirements
The sensitivity of the information
When personal information is no longer required, we take reasonable steps to securely delete, destroy, or anonymize it, as appropriate and subject to applicable legal requirements.
11. How We Protect Personal Information
Tough Alliance uses reasonable administrative, technical, and organizational safeguards appropriate to the nature and sensitivity of the information we handle.
These measures may include:
Limiting access to people who require the information
Password protection
Account-access controls
Secure technology providers
Software and platform security measures
Appropriate file-storage practices
Controlled sharing of production files
Business and privacy procedures
Secure deletion or destruction practices
No website, electronic communication, storage system, or transmission method can be guaranteed to be completely secure.
We therefore cannot guarantee absolute security, but we take reasonable measures to protect personal information under our control.
12. Your Privacy Rights
Depending on the circumstances and applicable law, you may have the right to:
Ask whether Tough Alliance holds personal information about you
Request access to personal information we hold about you
Request correction of inaccurate, incomplete, or outdated personal information
Withdraw consent to certain uses or communications of personal information, subject to legal and contractual limitations
Ask questions about how your personal information has been used or communicated
Request computerized personal information you provided to us in a structured, commonly used technological format where that right applies
Request cessation of dissemination or de-indexing of personal information in circumstances provided by applicable law
Make a complaint about our handling of personal information
Some rights are subject to legal exceptions and limitations.
Requests should be made in writing to our Privacy Officer using the contact information below. We may need to verify your identity before responding to a request.
13. Withdrawing Consent
Where we rely on your consent to use or communicate personal information, you may withdraw that consent subject to applicable legal or contractual restrictions.
Withdrawing consent may affect our ability to provide a particular service where the information is reasonably necessary to perform that service.
You may contact our Privacy Officer to discuss a consent withdrawal request.
14. Children
The Tough Alliance website and services are primarily intended for businesses, organizations, agencies, professionals, and adult users.
We do not intentionally use our general website forms to collect personal information from children.
If you believe that personal information relating to a child has been submitted to us inappropriately, please contact our Privacy Officer.
15. Third-Party Websites & Embedded Content
Our website may contain links to or content from third-party websites, social platforms, video services, clients, venues, brands, or other external services.
Those third parties may have their own privacy practices and policies.
Tough Alliance does not control the privacy practices of independent third-party websites or platforms. We encourage you to review their privacy policies when leaving our website or interacting directly with their services.
16. Confidentiality Incidents
If Tough Alliance becomes aware of a confidentiality or security incident involving personal information, we will assess the circumstances and take reasonable measures to reduce the risk of harm and prevent similar incidents where appropriate.
We will provide notifications to affected individuals or privacy authorities where required by applicable law.
17. Privacy Complaints
If you have a question or concern about how Tough Alliance collects, uses, communicates, retains, or protects personal information, please contact our Privacy Officer.
We will review privacy complaints and take appropriate steps to investigate and address legitimate concerns.
Please provide enough information for us to understand the issue and respond appropriately.
18. Changes to This Privacy Policy
We may update this Privacy Policy when our website, technology, services, business practices, or legal obligations change.
The current version will be posted on this page.
When the policy is updated, the Last updated date at the top of the page will be revised.
Where applicable law requires additional notice or consent for a material change, we will take the steps required in the circumstances.
19. Privacy Officer
Questions, privacy requests, access or correction requests, consent-withdrawal requests, and privacy complaints may be directed to:
Privacy Officer / Person in Charge of the Protection of Personal Information
Tough Alliance
Email: office@toughalliance.com
20. Contact Tough Alliance
For general business, production, or project inquiries that are not privacy-related, please use our regular contact page.